Roy – a formidable expert

We are pleased to introduce our new colleague, Roy Beoli (formerly Roy Nebrelius), who has joined us at Air Labels. Roy has extensive experience in the label industry with 25 years in the profession, of which 15 years as a salesperson with companies such as Fasson/Avery Dennison and Marabu Scandinavia & Paragon Inks. He has solid knowledge of self-adhesive materials and inks.

Simply put, Roy knows everything there is to know about label materials and adhesives. Roy has trained many of Label-Sweden’s salespeople and is passionate about now helping Air Label’s customers. Roy has been involved in numerous tests to find the best material for applications with special requirements. If you have questions about which material or adhesive is best for your needs, Roy can guide you right through the latest in labels.

Roy has always had a great commitment to sustainability and sees it as self-evident to choose recycled materials over traditional alternatives. His experience shows that sustainable materials can work at least as well as ordinary ones and can even be cost-effective. Roy has also observed that the Nordic region lags behind the rest of Europe when it comes to choosing sustainable label solutions, and he is determined to change this.

At Air Labels, Roy will focus on helping companies optimize their label purchases with eco-friendly choices. He looks forward to sharing his expertise and contributing to reducing the climate impact by switching to recycled materials, which saves both CO2, water and energy.

We look forward to continuing to develop sustainable solutions for the label industry together with Roy. Welcome to the team, Roy!